Vibe High

Vibe High with the Experts: Brie Backus, CPCC, INHC

Brie Backus, CPCC, INHC began her coaching career as a certified Integrative Nutrition Health Coach. During the first few years of her business, she discovered that all aspects of people’s lives are connected, and there’s so much more to health and wellness than the food on our plates. She then expanded her training to become certified through the Co-Active Training Institute. She is currently a Leadership Coach, helping female professionals simultaneously create a foundation of health and become the most effective and influential leaders they can be. She and her husband run an Executive Coaching and Leadership Development business and live in Seattle with their 9-year-old son and 14-year-old pup.

Vibe High with the Experts features visionary coaches who are committed to results. In this edition, we speak with Brie Backus. Read on to learn about Brie’s top tips when starting and running a coaching business, plus what she finds to be the most rewarding and challenging parts of being a coach.


 July 25, 2023

What’s your area of expertise and who do you help? 

I help female professionals in leadership roles or those who want to consider leadership roles. I help them find their voice, take up space, boost their confidence, set boundaries, and think strategically so that they can show up as the most whole, compassionate, influential versions of themselves. I help them get crystal clear on who they are, what matters to them, and what they have to offer, and I help them create a foundation of health from which to build everything else, so they can avoid burnout and thrive. 


Tell us about yourself

My journey has been one of constant evolution and expansion. I’ve found throughout my life that the most important thing in creating the life we want is to have clarity about who we are and what really matters to us. When we’re in alignment, we can show up as better partners, parents, friends, employees and leaders. 

I also believe we’ve become so disconnected from others, from our own bodies, and from nature. The more we can get back in connection with those things, the better off we’ll be. I am a partner in business, in parenting, and in life, with my wonderful husband and I love spending time with our beautiful son and sweet dog. I have a passion for travel and enjoy being on the water or in the woods whenever I can. 


What do you find to be the most rewarding thing about being a coach? 

For me, the most rewarding thing about coaching is seeing my clients go from a place of feeling stuck and powerless to gaining a deeper awareness about themselves, discovering new perspectives, and becoming empowered to create the teams, careers, and relationships they want.

Two of my biggest values are growth and empowerment, so when I see my clients become more empowered, making the changes and getting the results they desire, that really lights me up.  


What is the most challenging thing about being a coach?

It’s hard to see someone stay victim to their inner critics and saboteur voices when I know they’re brilliant, strong, powerful and capable of so much. As a coach, it’s not my place to tell my clients that these voices are wrong, but instead to help them bring awareness to the fact that they’re not the truth, and to let them know that they can change their relationship with them. Sometimes when we see the greatness in someone that they don’t see in themselves, that can be challenging. It’s my job to hold up the mirror for my clients, to show them the things they can’t see. 


What are your top tips for starting, running and growing a coaching business? 

Stay curious and flexible! The world and entrepreneurial landscape are constantly changing. As things evolve, so must we. I aim to always have a beginner’s mind, and stay connected to when and how I’m at my best. For me, this includes consistent connections with other coaches, business owners, and professionals in my network. My number one tip would be to reach out to others for help and connection and don’t be afraid to invest in yourself. Being a business owner can be lonely and isolating, and the value of being connected to others is immeasurable.


Where can people find you and your business? 

Any information about my business can be found on my website. I’m also on Instagram @BrieBackus and on LinkedIn

Are you feeling inspired to take action in your own coaching business? Reach out to us to discuss our guided accountability and project management package or project management services for coaches. Book a complimentary consultation today.