Doriana Parkin worked as a family physician in Toronto, Ontario for 15 years. In September 2023, she closed her practice to pursue her passion for helping busy women attain their nutrition, fitness and self-care goals. She launched her SmplyFit Wellness brand on social media and started a 12-week virtual program called Beautifully Raw which teaches women how to lose weight, incorporate fitness into their day without fancy equipment, and incorporate self-care into their lives to improve their mental health. She also has The SmplyFit Wellness Podcast which is available through Spotify and Apple Podcasts. She’s married to an amazingly supportive husband and a mom to 3 fantastic kids (and their French Bulldog, Rosco). Helping women improve their quality of life fills her cup; her mission is to help as many women as possible.
Vibe High with the Experts features visionary coaches who are committed to results. In this edition, we speak with Dr. Doriana Parkin, MD, CCFP. Read on to learn Dr. Doriana’s top tips when it comes to starting, running and growing a coaching business, plus what she finds to be the most rewarding and most challenging parts of being a coach.
May 23, 2023
What’s your area of expertise or focus and who do you help?
My area of expertise is teaching busy women how to optimize their nutrition, fitness and self-care when they feel like they can’t find that balance. Primarily, I help women who want to lose weight in a sustainable manner and keep it off, who want to fit exercise into their daily lives somehow, and who want to start prioritizing their own self-care and mental health. I give them the tools that they need so that they can sustain a healthy life at any point in their lives, no matter where they are.
Tell us about yourself.
I’m a working mom of 3 and was a family physician for 15 years. I know what it feels like to be overwhelmed and exhausted, to have no time for yourself. To be too busy to fit exercise into my day when I’m juggling work, extracurricular activities, cooking and taking care of family members.
I struggled with weight and body issues as a teen, dieting and hating myself for how I looked the entire time until I realized that I needed to eat in a way that wasn’t overly restrictive and that my self-worth wasn’t related to my weight.
For 15 years in the medical field, I counselled patients on how to make healthy decisions, and now I’m focused on helping as many busy women as possible take back control of their lives and health.
My goal is to give them the empowerment they’ve been lacking so they feel confident making food choices and figuring out how to easily incorporate fitness and self-care into their daily lives.
What do you find to be the most rewarding thing about being a coach?
This is easy. The MOST rewarding part for me is when I work with women and then they start to see the shifts happening in their lives. Whether it’s their weight coming down, their increase in energy, the fact that they have started exercising consistently and they’re doing an activity they actually enjoy, or that they are finally learning that it’s ok to take some breaks and take care of their own needs. When I receive messages about their successes and how these small changes have started to impact their lives in a major way, my cup gets filled.
What is the most challenging thing about being a coach?
The most challenging thing as a coach is to teach women to make changes, while not being able to do it for them. It’s very difficult to implement lifestyle changes especially when “life” continues to happen all around you. So, when I see clients getting frustrated because the road gets difficult or progress takes longer than they want it to, it can be hard to sit on the sidelines. But, I get to use these moments as opportunities to keep them accountable, be their cheerleader and navigate them through these obstacles so that they see that they’re fully capable of being successful as long as they have the right tools.
What are your top tips when it comes to starting, running and growing a coaching business?
There are so many! I started this business with no background in entrepreneurship, marketing, or sales, so I have learned everything as I go and the learning curve has been exponential. But these are the points I would like to highlight:
Where can people find you and your business?
My program can be found here – Beautifully Raw by Simply Fit Wellness.
Are you feeling inspired to take action in your own coaching business? Reach out to us to discuss our guided accountability and project management package or project management services for coaches. Book a complimentary consultation today.