What’s your area of expertise or focus and who do you help? 

My area of expertise is teaching busy women how to optimize their nutrition, fitness and self-care when they feel like they can’t find that balance. Primarily, I help women who want to lose weight in a sustainable manner and keep it off, who want to fit exercise into their daily lives somehow, and who want to start prioritizing their own self-care and mental health. I give them the tools that they need so that they can sustain a healthy life at any point in their lives, no matter where they are.

Tell us about yourself.

I’m a working mom of 3 and was a family physician for 15 years. I know what it feels like to be overwhelmed and exhausted, to have no time for yourself. To be too busy to fit exercise into my day when I’m juggling work, extracurricular activities, cooking and taking care of family members. 

I struggled with weight and body issues as a teen, dieting and hating myself for how I looked the entire time until I realized that I needed to eat in a way that wasn’t overly restrictive and that my self-worth wasn’t related to my weight. 

For 15 years in the medical field, I counselled patients on how to make healthy decisions, and now I’m focused on helping as many busy women as possible take back control of their lives and health.

My goal is to give them the empowerment they’ve been lacking so they feel confident making food choices and figuring out how to easily incorporate fitness and self-care into their daily lives.

What do you find to be the most rewarding thing about being a coach?

This is easy. The MOST rewarding part for me is when I work with women and then they start to see the shifts happening in their lives. Whether it’s their weight coming down, their increase in energy, the fact that they have started exercising consistently and they’re doing an activity they actually enjoy, or that they are finally learning that it’s ok to take some breaks and take care of their own needs. When I receive messages about their successes and how these small changes have started to impact their lives in a major way, my cup gets filled.

What is the most challenging thing about being a coach?

The most challenging thing as a coach is to teach women to make changes, while not being able to do it for them. It’s very difficult to implement lifestyle changes especially when “life” continues to happen all around you. So, when I see clients getting frustrated because the road gets difficult or progress takes longer than they want it to, it can be hard to sit on the sidelines. But, I get to use these moments as opportunities to keep them accountable, be their cheerleader and navigate them through these obstacles so that they see that they’re fully capable of being successful as long as they have the right tools.

What are your top tips when it comes to starting, running and growing a coaching business?

There are so many! I started this business with no background in entrepreneurship, marketing, or sales, so I have learned everything as I go and the learning curve has been exponential. But these are the points I would like to highlight:

1. Once you have an idea of what you want to do, get very specific with who you want to help. Initially, I wanted to serve everyone, but eventually realized, I am much more valuable to a smaller niche to which I can relate extremely well.
2. Be authentic and be yourself. So many areas of business are saturated these days because of social media. The best way to differentiate yourself from the masses is to show who you authentically are, and that will be what people are attracted to.
3. If you can, hire a business coach who understands, on a deep level, who you are and how you want to serve others.
4. Be patient and have faith in yourself. If you are willing to sit and be uncomfortable at times and keep telling yourself that the only way you’ll fail is if you quit, eventually you will see things start to take off.

Where can people find you and your business?

I’m on Instagram, Linkedin, and Facebook. 

My podcast, “The SmplyFit Wellness Podcast” can be found on Spotify and Apple Podcasts. 

My program can be found here – Beautifully Raw by Simply Fit Wellness.