February 25th 2025

What is your area of expertise or focus and who do you help?

I’m a career coach for high-achieving millennial women, which means I equip the women I serve with the mindset, strategies, and tools to create the careers that they want. I was inspired to work with this group of people for two reasons, my experience post-MBA of feeling lost, directionless, burnt out, and then finding my way forward and figuring out what I was meant to do by working with a career coach. Then secondly, I think that our work is what gives us a sense of meaning, purpose, and self-actualization. Doing what you want to do, are meant to do, and what feels right to you is so important for how you feel in your overall life. I love helping women create changes in their careers because it has such a tenfold effect on the rest of their lives.

Tell us a little bit about yourself.

I grew up in Rhode Island and spent part of my 20s living in South Africa and Rwanda. I now live in Brooklyn. I think those three pieces really define me, because growing up in Rhode Island, near the ocean, I love to be in nature, I love moments of solitude, thinking, and quiet reflection. Having lived abroad, living and travelling across Africa really fueled my sense of adventure and exploration, gave me new experiences, and the ability to connect with new people. Then living in Brooklyn is all about being part of a lot of energy, a bigger community, and getting to be close to and connect with all the people who are so special to me on a regular basis. My favourite thing about living in Brooklyn is that it’s really just being able to walk everywhere and be able to get from my neighbourhood, which has a big expat community and deep Italian roots, to then go over to Prospect Park and walk through the woods and then go to other neighbourhoods to check out coffee shops and restaurants and just being able to explore on foot.

I’m also a dog mom and an avid reader, so if you ever need a recommendation for a personal growth leadership book or just some really good consumable fiction, let me know.

What books would you recommend for someone who’s in the earlier stages of their coaching or consulting business?

If we’re thinking about someone who’s early on or maybe a year or so into their coaching or consulting business, two books come to mind and are at the top of my list of recommendations. One is Worthy by Jamie Kern Lima. It’s a reminder about how you have the potential to create anything you want in your life, you just have to believe it and then take action. She shares a really powerful anecdote about how she met Oprah and how Oprah was so excited to meet her, gave her her email address, and then she sat on it for four years. It took her four years to follow up with Oprah because she wasn’t feeling worthy enough. The second book that I’ve been loving is Likeable Badass by Alison R. Fragale. It’s about how to establish yourself with authority in a corporate environment, but also how to get comfortable with self-promoting, standing up, and being true to yourself.

What do you find to be the most rewarding thing about being a coach?

It’s really about inner personal growth. I help clients with really tangible, tactical things like updating their resume or negotiating for a higher salary and then starting up and figuring out how to ramp up in a new job to set yourself up for success. At the same time you’re doing all of that, you are getting clearer on who you are, and what your values are. And you’re then becoming more comfortable, and hopefully owning and articulating your value. And really, for my clients, just overall developing a deeper sense of self.

What do you find to be the most challenging thing about being a coach?

So for me personally, one of my top strengths is being a relator, someone who really values and is good at cultivating deep, long-term, intimate relationships. And so, as a coach, I really like to go deep with my clients and get to know them. I’ve got some clients that I’ve been working with for four or five years now, on and off, and that feels really good and satisfying to me. But, I can’t do it for that many people at a time, because I can’t hold their energy, and I can’t think about their challenges. I can’t be creative for 30 people at once so, it puts a natural limit on how many people I can serve and the impact I can create. It’s made me think over the past year more creatively about how I can serve more people in a really impactful way, but potentially not quite as deep. So, it’s like, how do you scale that? And what does that look like? And how do I make it feel good, align with my strengths, and get the right impact and outcomes for my clients?

What are some of your top tips for starting, running, and growing a coaching business?

My business is specifically B2C, and my number one tip is to always be marketing. You don’t necessarily have to think about it as marketing, but always be putting yourself in front of people, connecting with new people, sharing what you do, and building trust. You just have to get your brand, your magic, and then also your impact out into the world. Always, always, always be marketing. For me, it’s about finding the marketing channels that feel really authentic to you and so, if it’s writing, create a substack or do some long-form articles. If you love just meeting and connecting with people, then get yourself out into the world and go to events. If you’re comfortable going on social media, then just keep going for it there. I think it really has to be a place where you’re going to thrive so people can feel connected to the most authentic version of you.

Where can people find you and your business?

I created a Career Accelerator, which is a three-week long, three-part master class for potential clients, so doing the work that I do but in a lighter touch way for people. My hope is that I’ll do it at least two or three times a year – keep your eye out for the next cohort in Spring 2025. I am also on LinkedIn and have all my information on my website.