September 2nd, 2025

Last week, we explored Parkinson’s Law – how work expands to fill the time we give it – and how timers can keep procrastination in check.
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But here’s what I’ve discovered after years of helping driven entrepreneurs like you: time isn’t the only thief of progress. Perfectionism can stall you just as effectively.​
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I see this pattern constantly:
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• Your offer sits unfinished because it’s “not ready yet”
• Your landing page takes weeks (or months) to polish
• Your brilliant ideas never make it out of your notebook
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The result? While you’re perfecting, your competitors are profiting. Your clients are finding other solutions. And your brilliant ideas are becoming expensive hobbies.
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That’s exactly why I want to share one of my most powerful strategies with you: the Minimum Viable Product (MVP).​

What’s an MVP?

A Minimum Viable Product is the simplest version of your idea that you can share with your audience. It includes only the essential features needed to test, validate, and gather feedback – with the least amount of time and resources invested.
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Put simply: Shrink the scope, get it out there, and learn as you go.​
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Why this matters for your business

• You save time and energy instead of overbuilding something nobody wants
• You collect real feedback from real people instead of guessing what they need
• You minimize risk by testing interest before investing heavily
• You create unstoppable momentum because you’re shipping – not stalling

How you can apply MVP thinking right now

Take my client Mike, who’s building a leadership program for his ideal clients.
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Instead of spending months perfecting every detail in isolation, he shared his framework with an important client group during early development to gather feedback. Now he’s launching with a beta cohort and building out one module at a time as the program progresses, adjusting and refining based on real participant needs.
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Mike’s approach shows MVP thinking in action. Here are other ways you can apply this strategy:​
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• Share a one-page PDF framework before you design that full course
• Host a beta round of your program with a small group instead of waiting until it’s “perfect”
• Launch a basic landing page with one clear call-to-action instead of building an entire polished funnel
• Test your workshop live before turning it into a polished evergreen offer
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The same way we use timers to shrink time, MVP thinking helps you shrink scope. Both strategies help you move from stuck → shipped.

Exercise: Your MVP Check-In

Ready to break through your perfectionism block? Here’s your action plan:
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1. Pick one project you’ve been stalling on (offer, page, workshop, etc.)
2. Ask yourself: What’s the simplest version I can release within a week?
3. Commit to putting that version out – and schedule time to gather feedback

Ready to stop stalling and start shipping?

If you’ve been sitting on an idea, offer, or landing page that’s stuck in “not ready yet” mode, this is your moment to shift gears.

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I’d love to help you map out the simplest version so you can finally get it into the world and build that momentum you’ve been craving.
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Book a complimentary brainstorming session and let’s map out your simplest first step together.
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Talk soon,
Moriah

P.S. What’s one project you’ll commit to simplifying this week? I’d love to cheer you on!