September 9th, 2025

Ever launch something and get just 3 sign-ups when you thought you’d get 20+? 

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Me too.
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When I first announced my coworking club, I thought people would be lining up. Instead, I got just a handful of sign-ups – and most weren’t my dream clients. (Lovely humans, just not the right fit.)
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I was embarrassed, frustrated, and scrambling to make it work. I threw everything at it – personal invites, promos, guest passes, complimentary memberships. It was exhausting, and honestly, the return didn’t match the energy I poured in.
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The kicker? I had been quick to drop hundreds of dollars on super cool artwork to brand the coworking club — but I hadn’t invested in a real launch strategy. Face palm moment for sure
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Now, the artwork wasn’t wasted (it’s still alive and well in my business today). And the coworking club has become a big benefit for my 1:1 clients. But at the time, I realized the real problem was simple:
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I didn’t know what I didn’t know.​
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That’s when I decided my next launch needed to go differently. When the time came to build my email list, I knew I needed expert guidance, and that’s why I hired Kaitlin Lee.
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If you’ve been thinking about starting (or growing) your email list but you’re stuck on the how and what comes next, that’s exactly why I wanted to share this with you. Kaitlin has a resource I can’t recommend enough:
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The 5-minute Email Strategy Scorecard​
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It’ll show you exactly what the missing pieces are and how to fix them. In just 5 minutes you’ll:
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• Identify exactly why subscribers aren’t turning into clients
• Stop sending emails that get ignored (and start sending ones that get results)
• Get targeted recommendations for your specific situation so you know exactly what to fix first
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No guessing. No hoping. Just clarity on what will actually move the needle in your emails.
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Take it from me – investing in strategy makes all the difference. And this free tool is a fantastic place to start.
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​Take the free Scorecard here.​
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Talk soon,
Moriah

P.S. Yes, trial and error is one of my life themes… but, please tell me I’m not the only one! What’s your “face palm” launch story?