Your book sales aren’t the whole story 📚
Your book sales aren’t the whole story 📚 September 22nd, 2026 I’ve been meeting with a lot of new and aspiring authors, and one conversation keeps coming up. Someone tells me their book “isn’t really working.” They point to their Amazon sales dashboard. A few hundred copies. Some months, a trickle. And the […]
The number that got in the way of scope 🔢
The number that got in the way of scope 🔢 August 11th, 2026 A while back, I got on a call with a founder I’d been talking with for months. Let’s call him Marcus. Marcus had a clear vision. He’d clearly been sitting with it for a while – he knew the shape […]
What a Fractional Chief of Staff actually does ⚙️
What a Fractional Chief of Staff actually does ⚙️ July 28th, 2026 A couple of weeks ago, I shared Lisa’s story – the health and wellness entrepreneur who came to a consultation with five things in motion and no clear direction. By the end of the call, she said: “I feel already clearer just […]
The warning sign isn’t what you think ⚠️
The warning sign isn’t what you think ⚠️ June 30th, 2026 When was the last time you pushed through something you knew you’d pay for later? Not because you’re reckless or you didn’t know better, but because there was genuinely no other option. Dave is a founder who runs workshops – full […]
You’ve built the room… who’s in it? 🏛️
You’ve built the room… who’s in it? 🏛️ May 5th, 2026 Here’s something I notice consistently with founders at the multi-six-figure stage: The more support they have around them, the more invisible a specific problem becomes. They have a coach. A mastermind. Maybe an OBM or a VA. A bookkeeper. A small […]
1,900 guests, 12 festivals—inside the execution plan
1,900 guests, 12 festivals—inside the execution plan April 21st, 2026 It was early evening at Rebel + Cabana – one of Toronto’s most stunning venues, perched right on the waterfront with an unobstructed view of the city skyline. We were hours away from welcoming 1,900+ guests. The indoor and outdoor spaces were buzzing […]
You’re further along than you think📍
You’re further along than you think📍 April 7th, 2026 Since I recently hit publish on two LinkedIn posts about Q1 coming to a close (here’s one of them), I’ll be honest… I almost talked myself out of sending this email. It’s another reminder of time passing. I know that for some people, those […]
Your launch team isn’t a list. It’s a relationship 📖
Your launch team isn’t a list. It’s a relationship 📖 March 24th, 2026 Last year, I watched a book launch unfold in a way that stayed with me. An author I know told me she had a plan. She had two potential launch event dates in mind. Early readers in place – I […]
Case Study: Replacing a 7-Year EA Without Hiring a 🦄
Case Study: Replacing a 7-Year EA Without Hiring a 🦄 March 10th, 2026 I got this DM after publishing The Unicorn Hire Trap: “I think I need your advice so that I don’t repeat the unicorn hire trap!” Sarah (name changed) had just received notice that her long-term EA was moving on. Jessica […]
The first 90 days set the tone 📅
The first 90 days set the tone 📅 February 10th, 2026 Most partnerships start the same way. There’s excitement. Clarity about what you want to accomplish. Relief that you’re finally getting support. Then reality hits. The first 90 days determine whether that initial momentum turns into lasting progress – or slowly fades […]