1,900 guests, 12 festivals—inside the execution plan
1,900 guests, 12 festivals—inside the execution plan April 21st, 2026 It was early evening at Rebel + Cabana – one of Toronto’s most stunning venues, perched right on the waterfront with an unobstructed view of the city skyline. We were hours away from welcoming 1,900+ guests. The indoor and outdoor spaces were buzzing […]
You’re further along than you think📍
You’re further along than you think📍 April 7th, 2026 Since I recently hit publish on two LinkedIn posts about Q1 coming to a close (here’s one of them), I’ll be honest… I almost talked myself out of sending this email. It’s another reminder of time passing. I know that for some people, those […]
Your launch team isn’t a list. It’s a relationship 📖
Your launch team isn’t a list. It’s a relationship 📖 March 24th, 2026 Last year, I watched a book launch unfold in a way that stayed with me. An author I know told me she had a plan. She had two potential launch event dates in mind. Early readers in place – I […]
Case Study: Replacing a 7-Year EA Without Hiring a 🦄
Case Study: Replacing a 7-Year EA Without Hiring a 🦄 March 10th, 2026 I got this DM after publishing The Unicorn Hire Trap: “I think I need your advice so that I don’t repeat the unicorn hire trap!” Sarah (name changed) had just received notice that her long-term EA was moving on. Jessica […]
The first 90 days set the tone 📅
The first 90 days set the tone 📅 February 10th, 2026 Most partnerships start the same way. There’s excitement. Clarity about what you want to accomplish. Relief that you’re finally getting support. Then reality hits. The first 90 days determine whether that initial momentum turns into lasting progress – or slowly fades […]
Your group problem is a business problem 💼
Your group problem is a business problem 💼 February 3rd, 2026 I’m excited to share something different today – a collaboration with Kerry Dobson, whose expertise in group program design I’ve long admired. We wrote this for anyone running (or thinking about running) a group program. And if that’s not you? You probably know a […]
The Unicorn Hire Trap 🦄
The Unicorn Hire Trap 🦄 January 27th, 2026 My client Eli and I have been working through his 90-day audit and roadmap – identifying what he should delegate next as he scales his coaching business. Before completing his Intake Questionnaire, I encouraged him to review the Replacement Ladder framework in Buy Back Your Time […]
Wins to celebrate, lessons to keep + one thing to release ❄️
Wins to celebrate, lessons to keep + one thing to release ❄️ December 16th, 2025 This is my last blog before I take two weeks off. And before I step away, I wanted to share what I’m taking with me into 2026 – and what I’m intentionally leaving behind. Not because I have […]
The quiet leaks in your business 💧
The quiet leaks in your business💧 December 9th, 2025 Let me guess: you have a running list in your head of things you’ll “do when you have time.” Follow up with that potential client. Turn that great call into a testimonial. Fix the clunky process you’ve been working around for months. But […]
How to get honest answers from your team 🔑
How to get honest answers from your team 🔑 December 2nd, 2025 TL;DR: Your team’s silence isn’t resistance – it’s psychology. This week, I’m showing you how to frame a single question in a way that builds trust, reduces power dynamics, and gets you the information you actually need from your team. This is […]